🎧SEO, SEM, and GEO: How AI is Changing Search

Search is changing fast. In this episode I explain the differences between SEO, SEM, and the new GEO, or Generative Engine Optimization. We look at what each one does, when to use them, and why GEO is quickly becoming essential for anyone who wants their brand to be visible in the age of AI.Subscribe: https://thenextsteps1.substack.com.Podcast: https://sdsquared.substack.com.The Second Draft (SD²) is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sdsquared.substack.com/subscribe