SEO Series | Taking a Conversion-Focused Approach to SEO

 Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and drive sales and revenue for your business. Part 2 of our SEO mini-series continues with Dale Bertrand, President of SEO agency Fire&Spark. Like many SEO professionals, he didn’t start his career focused on marketing, content, or search. He started as an engineer, first in manufacturing and then in computer engineering building a supercomputer for the NSA, before a stint focused on AI. He brings his rare combination of engineering, AI, and SEO expertise to our episode today, tackling the topic of conversion-focused SEO for engineering and technical companies.As search engines have evolved and user behavior has changed over time, SEO best practices have changed as well. SEO success no longer comes from keyword stuffing, or a few back-end tweaks, or aggressive link building. Instead, companies are finding success in search by building authority around key topics to gain visibility, and by focusing on conversion intent and optimization in their search strategies.Dale elaborates on taking a conversion-focused SEO approach to meet your audience where they are in their buyer’s journey, delivering the content they need at that time and using content to drive them to the next step. He gives examples of how companies in the engineering space can use this approach to drive lead generation, revenue, and other key conversion activities. We also discuss the impact AI is having and will have on SEO, and how even as the technology changes, the fundamentals of marketing, SEO, and content development stay the same.ResourcesFire&Spark's websiteDale Bertrand on LinkedInGot a question? Email Dale: [email protected] with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.