EPISODE · Aug 3, 2022 · 54 MIN
SEO Strategies for International Expansion w/ Brodie Clark
from Content and Conversation: Organic Growth Insights from Siege Media · host Brodie Clark, Ross Hudgens, Siege Media
Show Notes:00:10: Welcome, Brodie Clark, Melbourne-based SEO consultant1:42: Brodie’s best strategies for expanding SEO Internationally3:54: How much does existing equity “transfer” to international markets using hreflang (ex. /us/)?5:37: Why automatic redirection isn’t a good idea7:30: Expanding domains is a long-term game, link signals9:54: Advice for sites that aren’t well-established11:50: Is a link building strategy necessary?17:05: The highest value links globally20:27: What was the effect on Google Penguin in Australia?26:00: Brodie’s SEO consulting playbook33:45: Are audits necessary? Why choosing the right client matters41:56: Tips for new SEO consultantsShow Links:Learn more about Brodie ClarkFollow Brodie on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Brodie Clark joins us on Content & Conversation. With experience offering advanced SEO strategies for several global brands and starting his own SEO consulting firm, Brodie Clark knows a thing or two about international SEO. As a lauded global SEO expert based out of Melbourne, Australia, Clark contributes to three of the largest and most well-respected SEO blogs: Moz, Search Engine Land, and Search Engine Journal. With this experience and several SEO awards under his belt, Clark brings an important global view to his conversation with Siege Media CEO Ross Hudges. In this podcast, Brodie sits down with Ross to give insight into global SEO strategies and moving into competitive global spaces. Discussions include link building strategies, how existing equity can transfer to international markets, and the importance of a .com domain if you’re expanding into the U.S.
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SEO Strategies for International Expansion w/ Brodie Clark
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