EPISODE · Jul 1, 2025 · 17 MIN
🎙️ SEO Strategy with Melanie Gorman: AI, Blogging & Local SEO for 2025
from Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD · host Christopher H. Loo, MD-PhD
SEO strategy is at a turning point in 2025, and in this episode, Melanie Gorman of Crownsville Media breaks down exactly what small business owners, therapists, and content creators need to know to be discovered in an AI-first digital world.If you're struggling to get noticed, confused about how AI tools for search like ChatGPT and Gemini affect your visibility, or unsure if blogging for SEO still works, Melanie delivers answers grounded in 20+ years of hands-on digital marketing experience. Her work with therapists and mental health professionals offers a specialized lens into building trust, clarity, and authority through your content.You’ll get clarity on whether your website is working for or against you in Google's eyes, and how poor messaging might be blocking conversions. This episode addresses the key concerns real people have when searching “how do I get found online?” or “why is my SEO not working?” — with actionable, honest guidance.From building a content system that fits your time and voice to leveraging podcast SEO, YouTube SEO, and local SEO for traffic and trust, Melanie shows how aligning with your audience’s search intent can transform your online presence.💡 This episode is perfect for:Coaches, therapists, and small business owners needing better Google rankingMarketers juggling too many channels and unclear on SEO prioritiesCreators wondering if newsletters or Substack are better than blogsAnyone questioning if their digital marketing is working🎯 Learn how to:Master keyword research in an AI-influenced landscapeCraft blogs and pages that signal authority to GoogleUse content marketing that matches your clients' behaviorTurn attention into conversions with smarter messagingIntegrate local SEO through Google My Business even for virtual services⏱️ Timestamps:00:00 Intro & Melanie’s Background01:00 Ideal Clients: Mental Health & Small Biz02:00 The Evolution of SEO with AI04:00 Why Blogging for SEO Still Matters07:00 Substack, Newsletters & Longform Content10:00 The #1 Reason Your Website Isn’t Getting Clients12:00 Optimizing Podcast SEO & Titles14:00 How to Succeed with Local SEO16:30 How to Connect with Melanie Gorman#SEOstrategy #MelanieGorman #BloggingforSEO #AItoolsforSearch #ChatGPTSEO #GeminiAI #ContentMarketing #LocalSEO #PodcastSEO #YouTubeSEO #SmallBusinessSEO #GoogleRanking #KeywordResearch #DigitalMarketingTips #MentalHealthMarketing #CrownsvilleMedia To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn’t do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025
What this episode covers
SEO strategy is at a turning point in 2025, and in this episode, Melanie Gorman of Crownsville Media breaks down exactly what small business owners, therapists, and content creators need to know to be discovered in an AI-first digital world.If you're struggling to get noticed, confused about how AI tools for search like ChatGPT and Gemini affect your visibility, or unsure if blogging for SEO still works, Melanie delivers answers grounded in 20+ years of hands-on digital marketing experience. Her work with therapists and mental health professionals offers a specialized lens into building trust, clarity, and authority through your content.You’ll get clarity on whether your website is working for or against you in Google's eyes, and how poor messaging might be blocking conversions. This episode addresses the key concerns real people have when searching “how do I get found online?” or “why is my SEO not working?” — with actionable, honest guidance.From building a content system that fits your time and voice to leveraging podcast SEO, YouTube SEO, and local SEO for traffic and trust, Melanie shows how aligning with your audience’s search intent can transform your online presence.💡 This episode is perfect for:Coaches, therapists, and small business owners needing better Google rankingMarketers juggling too many channels and unclear on SEO prioritiesCreators wondering if newsletters or Substack are better than blogsAnyone questioning if their digital marketing is working🎯 Learn how to:Master keyword research in an AI-influenced landscapeCraft blogs and pages that signal authority to GoogleUse content marketing that matches your clients' behaviorTurn attention into conversions with smarter messagingIntegrate local SEO through Google My Business even for virtual services⏱️ Timestamps:00:00 Intro & Melanie’s Background01:00 Ideal Clients: Mental Health & Small Biz02:00 The Evolution of SEO with AI04:00 Why Blogging for SEO Still Matters07:00 Substack, Newsletters & Longform Content10:00 The #1 Reason Your Website Isn’t Getting Clients12:00 Optimizing Podcast SEO & Titles14:00 How to Succeed with Local SEO16:30 How to Connect with Melanie Gorman#SEOstrategy #MelanieGorman #BloggingforSEO #AItoolsforSearch #ChatGPTSEO #GeminiAI #ContentMarketing #LocalSEO #PodcastSEO #YouTubeSEO #SmallBusinessSEO #GoogleRanking #KeywordResearch #DigitalMarketingTips #MentalHealthMarketing #CrownsvilleMedia To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn’t do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025
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🎙️ SEO Strategy with Melanie Gorman: AI, Blogging & Local SEO for 2025
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