EPISODE · Jun 4, 2025 · 39 MIN
SEO that Pays: Driving Revenue, Not Just Traffic
from The Catching Fire Podcast · host Bryan Karas
Your website gets traffic but your brand isn’t seeing revenue. SEO expert Eli Schwartz reveals why most SEO strategies fail at making money and shares the product-led approach that transformed companies like Zillow into billion-dollar machines. Discover on this Catching Fire episode why branded searches convert like crazy, which technical tactics still matter, and how to build search strategies that turn browsers into buyers instead of just ranking for keywords nobody cares about.Connect with Eli: https://www.linkedin.com/in/schwartze/Connect with Bryan:https://www.linkedin.com/in/bryankaras/ https://bryankaras.com/ Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/ Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/
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What this episode covers
Your website gets traffic but your brand isn’t seeing revenue. SEO expert Eli Schwartz reveals why most SEO strategies fail at making money and shares the product-led approach that transformed companies like Zillow into billion-dollar machines. Discover on this Catching Fire episode why branded searches convert like crazy, which technical tactics still matter, and how to build search strategies that turn browsers into buyers instead of just ranking for keywords nobody cares about....
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SEO that Pays: Driving Revenue, Not Just Traffic
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