EPISODE · Mar 9, 2026 · 55 MIN

SEO Under Siege: 2025’s Collapse of Google Traffic

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Organic traffic dropped 40% in 2025 as AI search reshapes discovery. Malte Landwehr, CMO and Chief Product Officer at Peak AI, brings enterprise experience from Idealo (Europe's largest price comparison site) and deep insights from reverse-engineering ChatGPT's shopping functionality. The discussion covers grounding optimization strategies that influence AI model source selection, measurement frameworks replacing click-based attribution with self-reported data and visibility tracking, and multi-platform authority building across Reddit, YouTube, and third-party sources that AI models consistently cite for commercial queries.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Organic traffic dropped 40% in 2025 as AI search reshapes discovery. Malte Landwehr, CMO and Chief Product Officer at Peak AI, brings enterprise experience from Idealo (Europe's largest price comparison site) and deep insights from reverse-engineering ChatGPT's shopping functionality. The discussion covers grounding optimization strategies that influence AI model source selection, measurement frameworks replacing click-based attribution with self-reported data and visibility tracking, and multi-platform authority building across Reddit, YouTube, and third-party sources that AI models consistently cite for commercial queries. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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SEO Under Siege: 2025’s Collapse of Google Traffic

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This episode is 55 minutes long.

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This episode was published on March 9, 2026.

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