SEO vs. AI: Future-Proofing Digital Marketing Strategies with Corey Morris (Ep. 36)

What does it take to future-proof your marketing strategy as Google evolves, AI reshapes search, and zero-click searches rise?In this episode of The Marketing Share, hosts Alec Cheung and Barb VanSomeren chat with Corey Morris—CEO of Voltage Agency and **author of The Digital Marketing Success Plan—to unpack SEO’s evolution, zero-click searches, and Google’s volatile AI updates.The pivotal challenges facing marketing leaders today? Adapting to AI-driven search, avoiding outdated “checklist SEO,” and aligning tactics with ROI-driven goals. Corey reveals his 5-step START Framework to future-proof your strategy.Highlights:Why Google’s AI Overviews demand a new playbook (plus Barb’s Copilot vs. Chrome debate).How small shifts—like repurposing content across platforms—drive outsized results.Key moments:3:18 - Corey’s journey: Why Voltage ditched “full-service” to dominate SEO/paid search.12:34 - The START Framework: Strategy → Transformation.24:00 - Diversify traffic sources now—or wait?39:53 - Hiring SEO talent: Spot adaptability vs. outdated thinking.If you’re looking for actionable steps to navigate SEO’s evolution and avoid costly missteps, this episode is your roadmap.Explore the video version of this episode on YouTubeConnect with Corey here. Connect with the hosts:👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/Connect with the Podcast Manager 👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you.