SEO vs GEO: Understanding the Key Differences

This discussion features James Dooley and Kasra Dash debating the differences between SEO and GEO. The conversation highlights why generative engine optimisation requires a distinct skill set from traditional search engine optimisation. James explains how link juice, virality and backlink power influence Google rankings but have no impact on LLM outputs. Kasra expands on brand positioning, semantic optimisation and the need for listicle presence to help AIs understand entities and context. Both speakers outline why businesses now split budgets for SEO and GEO, why GEO is treated as branding rather than traffic generation, and how agencies must adapt to new ranking behaviours in AI systems. Where to Listen to This Episode SEO vs GEO: Understanding the Key Differences is available across all major podcast platforms. Choose your preferred platform below. Listen to SEO vs GEO: Understanding the Key Differences on Transistor Listen to SEO vs GEO: Understanding the Key Differences on Pocket Casts Listen to SEO vs GEO: Understanding the Key Differences on Amazon Music Listen to SEO vs GEO: Understanding the Key Differences on Spotify Listen to SEO vs GEO: Understanding the Key Differences on Podverse Listen to SEO vs GEO: Understanding the Key Differences on Pod.link Listen to SEO vs GEO: Understanding the Key Differences on Castro Listen to SEO vs GEO: Understanding the Key Differences on Castbox Listen to SEO vs GEO: Understanding the Key Differences on Podcast Addict Listen to SEO vs GEO: Understanding the Key Differences on Deezer Listen to SEO vs GEO: Understanding the Key Differences on Listen Notes Listen to SEO vs GEO: Understanding the Key Differences on Podcast Guru Listen to SEO vs GEO: Understanding the Key Differences on Podchaser Listen to SEO vs GEO: Understanding the Key Differences on Steno Listen to SEO vs GEO: Understanding the Key Differences on Metacast Listen to SEO vs GEO: Understanding the Key Differences on Entity Home