SEO vs. GEO: Was sich wirklich verändert | Marcus Tandler | SMX

from Marketing Meets Technology: Digital Marketing Strategien | Innovative Technologien | SEO | AI · host WOXOW | Johanna Hartung & Timon Hartung

SEO verändert sich gerade massiv. Neue Begriffe, neue Systeme, neue Möglichkeiten. Und trotzdem zeigt sich: Vieles davon ist gar nicht neu. Genau darüber sprechen Timon Hartung und Marcus Tandler, Co-Founder and Managing Director bei Ryte, warum sich Entwicklungen im Search-Bereich wiederholen und weshalb genau das gerade entscheidend ist, wenn es um Sichtbarkeit in neuen Systemen wie GEO geht. In dieser Folge geht es um: - warum sich SEO gerade Richtung GEO entwickelt - weshalb alte Prinzipien wieder relevant werden - was sich wirklich verändert hat - warum Erfahrung plötzlich entscheidend ist - wie Sichtbarkeit in neuen Systemen entsteht Mehr zu Marcus Tandler: Webseite: https://de.ryte.com/ LinkedIn: https://www.linkedin.com/in/marcustandler/ Instagram: https://www.instagram.com/mediadonis/ Mehr zur SMX: Webseite: https://smxmuenchen.de/ Instagram: https://www.instagram.com/smxmunich/ Mehr zu woxow: WOXOW - Technologieberatung für SEO, AI & Data: https://woxow.com/ Du möchtest noch mehr Info´s zu SEO, AI & Data? Schau doch mal in unserer Know How Sammlung vorbei: https://woxow.com/know-how/ Timon Hartung: https://www.linkedin.com/in/timonhartung/ Johanna Hartung: https://www.linkedin.com/in/johanna-hartung/ YouTube Channel: https://link.woxow.com/youtube Instagram: https://www.instagram.com/woxow_com Kapitel: 00:00 Intro 00:30 Wer ist Marcus Tandler? 01:53 20 Jahre SEO: Wo alles begann 05:03 Das Ticket, das alles veränderte 08:26 Warum SEO-ler ihre Secrets verschenken 11:30 Neue Plattformen, altes Mindset? 12:44 SEO war gestern oder doch nicht? 14:49 Kreativität schlägt Technik: Eine legendäre Kampagne 27:25 Wie viel Traffic geht wirklich verloren? 31:13 Zwei Kanäle, eine Strategie? 35:35 Ist GEO wirklich SEO von vor 15 Jahren? 39:40 Wilder Westen oder geordnetes Spiel? 48:26 Wie misst man Erfolg im GEO-Zeitalter? 51:00 Die größten Irrtümer über GEO 56:12 Technical SEO: Auslaufmodell oder Fundament? #podcast #woxow #seo #smx #geo #unterschied #veränderungen #systeme #sichtbarkeit

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