Sep 30, 2025 - Thin Videos, [blank]oholics & Anthropologie's Viral Stones

Welcome back to some SoMe — your tuesday mini-brief on what’s actually trending across social: In this episode, we discuss Instagram's new thin video format, how you or your brand can become a '[blank]holic' to best define your brand personality, and our favourite trend so far: Anthropologie's viral stone trend — a masterpiece of brand humour. We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention. New episodes every tuesday — subscribe, rate, and see you next week.