Sephora Kids: Why Are Children Buying Anti-Ageing Creams

The skincare landscape in India has been significantly reshaped since the pandemic. Terms like serums, active ingredients, double cleansing, guasha tools, glass skin, and the Korean clear skin regime have become household names among skincare enthusiasts. A new phenomenon, ‘Sephora Kids’ is now making waves in the US, where preteens and early teens are increasingly using anti-aging products. This trend appears to be making its way to India, raising questions about its implications for the Indian skincare market and the young consumers embracing these practices. Host Shabori Das dives deep into this emerging trend with Denish Shah, Marketing Professor at Georgia State University, Atlanta, Dr. Chytra Anand, CEO of Kosmoderma, and Shankar Prasad, CEO and Founder of Plum Goodness. Tune in to this insightful episode of The Morning Brief for an in-depth analysis of the skincare revolution among Gen Alpha in India! Check out other interesting episodes like Quick Commerce vs E-Commerce - The Need for Speed in Retail, Decoding Doom Spending and Loud Budgeting, The Commerce of Concerts: All Play No Profits?, Rewriting India's Toy Story, The Karobar of a Bar and more! You can follow our host Shabori Das on his social media: Twitter & Linkedin Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn,  Amazon Music and Google Podcasts.See omnystudio.com/listener for privacy information.