Sept 2025 - What Buyers Really Want

from WINNING AT SELLING · host Professor Scott Plum and Bill Hellkamp

Sales isn't about tricks or scripts—it's about understanding people. When you sell with empathy, clarity, and respect, you don't just win deals—you build trust, loyalty, and long-term relationships. The question is, "How do you accomplish that?" Put on your EMPATHY hat as Scott and I discover What Buyers Really Want and other ridiculous ramblings on Episode 683 of the Winning at Selling podcast. Current book – The Power of Purpose by Mitch Larson https://www.amazon.com/Power-Purpose-guide-discover-yours/dp/1960111280/ref=sr_1_1 Next Book - Aligning Strategy and Sales by Frank Cespedes https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1 Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

Episode metadata supplied by the publisher feed · Published Aug 28, 2025

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Sept 2025 - What Buyers Really Want

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