September 9, 2026 – Lifetime Achievement Award Experiences Bob Rogers and 5 C’s of M/A Mark Sims

Bob Rogers – Founder of BRC Imagination Arts and Author of Deep Story: A Complete Guide for Creating Transformational Visitor Attractions They come here hoping that we will help them to discover some magic within themselves. Bob Rogers is the founder and chairman of BRC Imagination Arts, an award winning strategy, design, and production company that creates transformational experiences for brands, museums, cultural institutions, and visitor destinations around the world. For more than four decades, Bob and BRC have combined storytelling, design, filmmaking, theater, technology, and business strategy to create experiences that build deeper emotional connections between organizations and their audiences. BRC’s work has earned more than 500 awards and includes experiences for Johnnie Walker, Ford, Coca-Cola, Disney, NASA, the Rock & Roll Hall of Fame, the Grand Ole Opry, The Henry Ford Museum of American Innovation, Heineken, Jameson, Great Wolf Lodges, the Las Vegas Raiders, World Expos, and the Abraham Lincoln Presidential Library and Museum. Bob began his career as a magician at the Magic Shop in Disneyland, an experience that helped shape his lifelong interest in the power of emotional engagement and storytelling. He went on to become one of the most recognized creators in the themed entertainment and experience design industries. Bob has received the Themed Entertainment Association’s Lifetime Achievement Award and has been inducted into the IAAPA Hall of Fame. His work in film and television has earned two Academy Award nominations and an Emmy nomination, and he has served on the Board of Governors of the Academy of Motion Picture Arts and Sciences. An inventor as well as a storyteller, Bob holds two patents for Holavision technology. He has also served on NASA advisory committees involved with planning for future Mars missions and received the NASA Public Service Medal for his contributions. Bob is the author of Deep Story: A Complete Guide for Creating Transformational Visitor Attractions, which distills the principles he has developed throughout his career for designing experiences that do more than entertain or inform. His Deep Story approach begins by identifying the transformation an organization wants to create and then designing the experience around the emotions, memories, decisions, and behaviors that can produce that change. Through his writing and work at BRC Imagination Arts, Bob helps businesses and institutions think beyond simply capturing attention and instead create meaningful experiences that can change what customers understand, feel, trust, remember, recommend, and ultimately do. Mark Sims – Managing Principal at ConsultMSG For the most part, buyers are going to pay for value that they can see and that they can transfer. Mark Sims is the Managing Principal of Technology Solutions at ConsultMSG, where he applies more than 25 years of experience in strategy, mergers and acquisitions, information technology, and business transformation to help organizations improve performance and prepare for growth. His work focuses on connecting business strategy with technology and operations, including ERP implementations, systems optimization, analytics, technology transformation, and complex acquisition and integration initiatives. At ConsultMSG, Mark works with companies to simplify operations, strengthen systems, and build technology foundations that can support sustainable growth and greater long term business value. Before joining ConsultMSG, Mark held senior leadership positions as a CEO, CIO, and corporate strategy executive. He spent many years with The Scotts Miracle Gro Company, where his roles included Chief Information Officer and Vice President of Business Transformation, as well as Senior Vice President of Strategy and M&A. In those positions, he led initiatives involving corporate strategy, technology, process transformation, mergers and acquisitions, enterprise risk management, and organizational change. He later served as President and CEO of RIV Capital, where he was responsible for leading the company through a period of strategic expansion and acquisition activity. Earlier in his career, Mark spent approximately 15 years in management consulting focused on improving growth and productivity. A central theme of Mark’s work is that technology should solve business problems rather than add unnecessary complexity. He encourages leaders to establish clear processes, reliable systems, and well defined business objectives before pursuing new technologies, including artificial intelligence. His approach helps business owners evaluate technology investments based on measurable business results, improve operational efficiency, eliminate bottlenecks, and create organizations that are easier to scale, integrate, or eventually sell. Mark has worked across industries including consumer products, retail, specialty packaging, manufacturing, and private equity. He holds a bachelor’s degree in Industrial and Operations Engineering from the University of Michigan and a master’s degree in Industrial Engineering from Cleveland State University. He also completed the Advanced Management Program at The Wharton School. Across his career, Mark has focused on bringing clarity to complex business challenges and helping leadership teams translate strategy into systems, execution, and measurable results.