September Bicycle Industry Update with Ryan Atkinson

September ecommerce metrics show consumers shopping but the typical bike shop not seeing the results online.Site traffic remains strong at +7%Google search volume for “bike shop” comparable to last yearTotal ecommerce sales +7%Typical dealer ecommerce sales -11% (leading indicator for industry)1,800 fewer click & collect orders than August = less retail trafficPeopleForBikes WebinarNerd CollectiveStock to Sales ratio (retail and supplier)DiscountingThe Pro’s Closet will close in OctoberEmployees and clients impacted by Hurricane Helene - buy DeFeet socks3 employeesHow to Thrive this Holiday Season - webinar with NBDA Thursday 11 am MTN Focus on ways to create more selling opportunities this seasonMarketing is a numbers game - the more you get in front of potential shoppers, the more selling opportunities you’ll haveDigital marketing + Google Efficiency and effectiveness will be a priorityKeep up with website and POS features new releasesBe sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].