Sequencers Are Obsolete in 2026

Most GTM teams are still optimizing a sales stack that's already obsolete. Anis Bennaceur, co-founder of Attention, joins Adam Jay and Dale Zwizinski to make the case that sequencers - and maybe even the CRM itself - won't survive the next few years of AI-native selling. In this episode of GTM Uncensored, Anis explains why he told Outreach's own CEO that sequencers are obsolete in 2026 (and got agreement, not pushback), why most "pipeline problems" are actually visibility problems, and how bad lead routing is quietly costing revenue teams 20%+ in missed ARR. Adam, Dale, and Anis discuss: Why no one responds to a 14-email sequence anymore The real difference between a pipeline problem and a visibility problem Whether the CRM survives the next decade of AI-native GTM How to turn a manual workflow into an agent instead of a top-down mandate Why copying your top sales performer's playbook can backfire Chapters: (00:00) Introduction: CRMs are gonna go away (00:31) The Ventura Ops scenario: fixing a 14-tool sales stack (02:26) Why sequencers are obsolete: the Outreach CEO story (05:29) Attention as a "revenue operating system": redefining the category (09:01) Turning manual workflows into agents, not top-down mandates (22:48) Does the CRM survive the next decade of AI-native GTM? (28:43) From investment banking to sales tech: Anis's unusual path into GTM (31:47) The hidden cost of bad lead routing: 20%+ missed ARR (36:56) Monday Morning Move: pipeline problem vs. visibility problem (44:08 ) Why copying your top performer's playbook backfires (45:36) Wrap up: dream vacations and thank yous