Serge Salager on Mastering SaaS Pricing and Building Visualping episode artwork

EPISODE · May 15, 2026 · 1H 13M

Serge Salager on Mastering SaaS Pricing and Building Visualping

from Software Spotlight · host Serge Salager, Michael Bernzweig

Introduction - Serge Salager's early fascination with software - Transition from chemical engineering to software - Importance of mastering SaaS pricing Interview - Serge's journey from engineer to software CEO - Challenges of switching to SaaS pricing - The role of timing and luck in entrepreneurship Presentation - The 10-5-20 pricing rule - Value perception versus cost-plus pricing - Quadrants of product complexity and pricing Panel Q&A - Audience questions from the Software Oasis AI Summit - Applying the 10-5-20 rule in practice - The impact of subscription models beyond software About Serge Salager Serge Salager is the founder and CEO of Visualping, with a background in chemical engineering and extensive experience in product management. He transitioned into the software industry mid-career, where he has become a thought leader in SaaS pricing strategies. Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode metadata supplied by the publisher feed · Published May 15, 2026

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In this episode of Software Spotlight, host Michael Bernzweig is joined by Serge Salager, founder of Visualping. Serge shares his unique journey from a chemical engineer and product manager to leading a SaaS company. He dives into the critical role pricing plays in the success of tech startups, discussing strategies like the 10-5-20 rule and the transition from traditional to subscription-based models. Recorded live at the Software Oasis AI Summit, this episode offers valuable insights for software entrepreneurs navigating the complexities of modern pricing.

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Serge Salager on Mastering SaaS Pricing and Building Visualping

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