Serial Innovation in FinTech with Purpose Unlimited CEO Som Seif

from Masters in Business · host Bloomberg

Barry sits down with Som Seif, founder and CEO at Purpose Unlimited. They discuss Som's journey from engineering to investment banking. They also discuss his early push into ETFs in Canada and the creation of the first bitcoin ETF. Finally, Som discusses his history as a serial entrepreneur and the importance of endurance when building business in today's ever changing markets. See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jul 31, 2026

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Serial Innovation in FinTech with Purpose Unlimited CEO Som Seif

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