Series 2 Episode 10 - Can you define the true value of CRO?

#TheBigLift podcast starts the new year with an in depth interview with Andrew Furlong, Managing Director of REO Digital and one of the most experienced CRO practitioners out there. Andrew believes that conversion rate optimisation has massive potential in maximising acquisition spent and driving greater life time value from existing customers; but that as an industry it can sharpen the way it engages business stakeholders in demonstrating the quantifiable value of an experimentation programme.