EPISODE · Feb 28, 2022 · 32 MIN
Series 3 Episode 2 - Has the CRO market matured as a 'must have' solution?
from #THEBIGLIFT · host Webtrends Optimize
"Crafting a hypothesis and knowing what data points would confirm or deny it" lies at the core of optimisation says AJ Davis, founder of Experiment Zone, our guest on #theBigLift podcast today. AJ was part Google Optimize product launch team and has a real passion for data, optimisation and user experience. Her track record, coupled with a background in research and economics puts her in a unique position to talk about understanding data, coming up with hypotheses and setting up experiments that can give stakeholders the confidence to make informed decisions.
What this episode covers
"Crafting a hypothesis and knowing what data points would confirm or deny it" lies at the core of optimisation says AJ Davis, founder of Experiment Zone, our guest on #theBigLift podcast today. AJ was part Google Optimize product launch team and has a real passion for data, optimisation and user experience. Her track record, coupled with a background in research and economics puts her in a unique position to talk about understanding data, coming up with hypotheses and setting up experiments t...
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Series 3 Episode 2 - Has the CRO market matured as a 'must have' solution?
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