Series 3, Episode 4: Joel Harrison, Editor-in-chief at B2B Marketing

This week we speak with Joel Harrison. Editor-in-chief at B2B Marketing and a very well-known (and respected) non-marketer in the world of marketing! Seventeen years ago he co-founded the aptly named B2B Marketing – a specialist industry publisher in the beginning that has flourished to be the centre point of the industry. Joel shares lots on both the history of the B2B market and how it has changed (and happily shed its confidence crisis) and what the future looks like – particular around forging a marketing community for the future - their vison with Propolis.