Series 3, episode 6: Sue Penlington on sustainability

Sue Penlington is the sustainability lead at Holkham estate, Norfolk. Sue is a passionate, driven conservationist, with skill and expertise in helping others to experience, understand and be inspired to protect the natural world. This conversation is full of practical wisdom: we talk about the power of nature (not just as a source of awe and wonder, but also as a promoter of wellbeing and motivation); we explore how to overcome resistance to change, through trust and small wins; Sue shares the "Holkham Way", a set of behaviours like "go see" which keep people engaged; and we discuss the role of storytelling and collaboration in turning complex data into something that inspires action.A clip from this podcast was played at the 6th LFE conference, "Wonder", in November 2025.