Series 4 Episode 2 - How to get the best out of high performing teams and why it's sometimes best to be brutally honest

This week’s podcast guest is Matt Turner, CEO at The Creative Group. Over the last 16 years, Matt has developed an organisation of 6 companies, all based around different aspects of marketing which compliment each other.Matt discusses his view that motivation is a team thing, and each member has a different part to play, so they all need to be treated differently and with their own motivations in mind. He says, ‘Some people are motivated by money, some by freedom, some by recognition… and it’s really important to remember everyone needs to know their own end goal and what that direction looks like. But also, everyone needs to be rowing at the same speed, even if that means some people row slower.’