EPISODE · Nov 29, 2024 · 32 MIN
Series 5 Episode 12 - Can CRO deliver a win/win for major brands to increase revenue through its retail channels?
from #THEBIGLIFT · host Webtrends Optimize
On this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts.Eduardo explores whether it is possible for a brand and it's retailers to use CRO to work together for mutual benefit. He explains the ultimate goal is to understand the whole cycle of a shoppers behaviour, and then utilise testing to improve their experience and monitor the results to identify if they are working.
What this episode covers
On this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts. Eduardo explores whether it is possible for a brand and it's retailers to use CRO to work together for mutual benefit. He explains the ultimate goal is to understand the whole cycle of a shoppers behaviour, and then utilise testing to improve their experience and monitor the results to identify if they are working.
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Series 5 Episode 12 - Can CRO deliver a win/win for major brands to increase revenue through its retail channels?
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