Series 6 Episode 8 - How and why SEO and Experimentation should work hand in hand

This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke outlines how you can utilise an SEO strategy alongside testing techniques to maximise the performance of the content on your site. KPI's are important to measure the success of your tests, and Luke explains why it is key to set these to keep the balance between testing and SEO. There are lot's of key things, particularly content, you can incorporate into your website to maximise your SEO strategy, and testing techniques allows you to determine the strongest variation of this.00:32    Introduction01:00    Guest Background 01:44  Can disparate teams work towards a common goal?04:20    Where do you start?06:52    What levers do you need to pull to get SEO and AB Testing to work hand in hand?08:24    Criteria for success11:22    Does User Experience have any bearing on SEO?13:57    Can “Off-Page” content and SEO keywords be tested?17:13    Does AI change things for SEO rankings?19:40    Getting AI to ask questions to build better content25:58    How often should the effectiveness of on-page content be checked?