Seriosly Unconventional Growth with Philp Hickey, EVP of Brand & Marketing

from Deconstructor of Fun · host Deconstructor of Fun

Originally Seriosly's first game was launched in mid-2014. Since then the game has grown quarter after quarter with the latest growth spurs coming after the acquisition by Playtika.  In this episode I'm joined by Phil Hickey, EVP of Brand & Marketing at Seriosly, to discuss:  How has Best Fiends been able to continue to grow ever since the game was launched? Why did they take this unconventional/methodical approach of building a brand first.  How much pressure has there been to follow the latest performance marketing trends from shockvertaising to extremely misleading ads? How to build and run an effective and lean marketing team in games that is sitting far away from the game team? What's the best way for the game and marketing team to work together? 

What this episode covers

Originally Seriosly's first game was launched in mid-2014. Since then the game has grown quarter after quarter with the latest growth spurs coming after the acquisition by Playtika. In this episode I'm joined by Phil Hickey, EVP of Brand & Marketing at Seriosly, to discuss: How has Best Fiends been able to continue to grow ever since the game was launched? Why did they take this unconventional/methodical approach of building a brand first. How much pressure has there been to follow the latest performance marketing trends from shockvertaising to extremely misleading ads? How to build and run an effective and lean marketing team in games that is sitting far away from the game team? What's the best way for the game and marketing team to work together?

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Seriosly Unconventional Growth with Philp Hickey, EVP of Brand & Marketing

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This episode is 43 minutes long.

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This episode was published on February 9, 2021.

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