Serious Business: Marketing Your Art in a Flat World

Being serious about your business as an artist is more than paperwork; it's also mindset. Bette is a working artist, gallery owner, graphic designer, and author of the best-selling book: Talent is Just the Beginning - An Artists’ Guide to Marketing in the 21st Century. Sue is Vice President for marketing for the Messenger Art Collection, one of the largest, most diverse private collections in the U.S.Together, Bette and Sue are based in Santa Fe, NM, and run Ridgeway and Roderick Art Services, which provides hands-on career evaluation and marketing to artists, galleries, and collectors. Bette and Sue delve into three key imperatives for the working artist.Take Your Art Seriously As a BusinessHobby vs. Business: What Art Has in Common With Every Other EnterpriseThe Importance of a Stunning Website to Catch Collectors' EyesThe Minimum of 20+ Pieces and the Collateral Needed to Break OutMarket Yourself for the Flat WorldDevelop Communities Around Your Art PracticeDistinguish Your Appeal in a Global Search EnvironmentDevelop A Mindset for Success"Collectors Are Interested in Who Did It"Thriving Requires: Differentiation + Promotion + Multiple Income SourcesFor more information on Ridgeway and Roderick Services, visit RandRartServices.com