Serious Social - A rapid-fire discussion of how to brief for social media

Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. IF Account Manager Laurens Grisel is joined by Digital Designer Ollie Farnden, taking you through the do’s and don’ts of briefing for social media, with an example of how we approach briefing as well.