Serious Social - Brands as broadcasters

Instead of pitching or even bringing in a broadcaster, become the broadcaster. Gain insight on how to make your live broadcasts rival the messaging and quality seen on BBC News, Bloomberg and more.

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Building a live broadcast at your branded event costs less than the build cost of some exhibition stands - CJ reveals all in this episode, recorded live on Facebook on Friday 29th May 2020.

Today, we’re going to explore events and specifically how we transformed a key branded event through an innovation we pioneered called Brands as Broadcasters. If you can stick around for the next 10-minutes of so, you will see how we took an event with an annual attendance of just over 12,000 people and brought hundreds of thousands of C-Suite officers from around the world, to the event. I’m going to say that again, we brought hundreds of thousands of C-Suite officers to an event. In doing so, we greatly influenced the investment and return metrics. We showcased our customer as a true innovator. We hooked in new prospects to a brand story they would not otherwise have seen.

And before the cynics watching say, oh you’re going to tell us how you shot a video and got ‘millions of impressions blah, blah, blah’. I’m not. I’m going to discuss how we created a live news-style broadcast at a prominent event and produced such draw to the live content we had C-Suite officers watching the same amount of content it would take them to fly around the world fifteen times non-stop, only watching our live broadcast. We’re only going to be discussing the sanity metric of viewed time.

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/