Serious Social - Busting myths, sifting the bona fide from the BS

Myths, they surround us. Many have tried to prove or disprove the existence of Nessie, the Loch Ness Monster. Bodmin Moor is said to have its own beast who occasionally wanders into view, and lightening supposedly doesn’t strike twice, although some scientists take issue with that claim.The same reach can be said of marketing myths. Once cultivated from a person’s mind and shared initially from desk-to-desk, and then later computer-to-computer, and now we’re even seeing generational baton sharing is happening. The great thing about modern marketing is the data. It’s easy to prove or disprove something. Despite that, many marketers have been happy following the so-called facts laid down within marketing and not taking time to check authenticity.For example:1.     Only short-form content performs well on Social Media2.     Blogs must be 800 words or less3.     Social Media is free marketingAre they bonafide or BS? Website: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/