Serious Social – Getting your paid on-point

New to paid social, or looking to brush up – we’ve got some top tips and insight for you
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Welcome to the Serious Social podcast, created by the straight-talking social media experts at immediate future.

It’s time to get your paid social on-point. This episode was recorded live on Facebook, on Friday 24th April 2020.  
Today I'll be talking about paid social. So, you might be new to it and you might be considering it for the first time, because we're all in a bit of a new digital world, or you might just be looking to improve it slightly. Hopefully today you'll be able to take away a few hints and tips - because, clearly, there's been a lot of behaviour change recently. 

We're all socialising, working, exercising and shopping very differently to how we used to be, and more online activity from everyone means that there's a larger pool of potential customers.  Some people will be shopping less, of course, but those who do have financial stability, they have more money on their hands, and more time to go shopping online. We've seen some increases in sectors like arts and crafts, homeware, beauty, loungewear, as you can imagine, they're all in strong growth and gifting is also on the up - so we can't go and give a hug but we can send some treats or flowers or practical things, actually, to friends and family. In the last recession actually there was a trend that was talked about called the 'lipstick trend and that's where we're all spending less generally, a little bit less on most things, but actually people might be increasing their spend on the smaller little luxury items like lipstick, for example, because in times like these we do find that retail therapy really kicks in, so businesses should possibly be looking at messages that will help lift the spirits, and offers, if they can do anything to help people at the moment.  

A few months ago you might have been driving intent-to-purchase through traditional media, but it might actually be unattainable to do that right now, so you should be aligning your digital strategies, really, and your social media can drive intent-to- purchase and tie into your PPC, for example, and the beauty of paid social is that we can shift strategy and optimise in real-time. So not everyone can do this but IF we do that optimising real time "stuff", so if you've had to pivot your strategy, maybe you've had to pivot away from in-store launches or activation in public spaces, for example, you might be unpicking it all and then you can dial up social.

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/