Serious Social - Has our sense of community changed?

How are our digital communities changing, and how can we better engage with them?   This episode was recorded live on Facebook, on Thursday 9th April 2020.  Website: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ Belle - It’ll come as no surprise to anyone watching that digital attention is at an all-time highKantar have just reported a 70% increase in web browsingwith social media engagement increasing by 61% over normal usage rates.But it’s not just online - perhaps, like me, there’s a new sense of community in your local area such as a neighbourly WhatsApp group. We’re waving to passers-by, looking for rainbows in windows on our daily walks, and clapping in unison for the NHS heroes. We’re part of a community with a common set of values, putting our trust in leaders, but also in brands and influencers, to look after us - and our trust in them is what our survival depends on. The situation we’re in is naturally building a strong sense of community.A key component of what constitutes a community is support, so it makes sense that in this challenging time, we’re seeking that support. The business community sprang into action with more webinars and live sessions like this one, but of course, we are all part of multiple tribes - so in any given day, you might be engaging with a video like this, followed by a catch up with your friends on Houseparty about what to cook from your store cupboard over the weekend.For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/