Serious Social – How to connect with you audience without disrespecting our societal challenge

Right now, as a Social Media Marketer, the single most important thing you can do is listen. Tuning into what's going on around you, within your sector and within social conversations will ensure success during this uncertain period.Website: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ Welcome to the Serious Social podcast, created by the straight-talking social media experts at immediate future.This episode was recorded live on Facebook, on Friday 27th March 2020. CJ explores how to connect with your audience without disrespecting our current societal challenge. CJ - Today we’re going to look at the topic of how we can stay connected with our audience without falling foul and disrespecting this horrendous situation we're currently facing as a society right now. I don't think anyone needs me to detail exactly what's going on in the world we have some amazing people. But what can you expect from this Facebook live, well we're going to help you stay connected with your audiences - it's really tough right now isn't it; we need to be respectful of what's going on with Covid-19. We absolutely need to be respectful of the amazing people that are working tirelessly to help us right now. We saw at 8 o'clock last night just how poignant it is that we thank not just the NHS workers who got the applause last night, but care workers. In fact, this morning it was bin day for me, and just seeing the bin being collected it made me realize just what a great nation of wonderful people we've got who, when it really matters, they go the extra mile and they pull together - and that's what we're seeing as a nation right now people adapting to a unique environment. We're working from home rather than in our offices, we're faced with challenges have not necessarily had the technology or resources that we’re used to. For example, me not sure if the live was going out correctly or not – but one of the challenges we've got is how and should we continue posting content for our audiences. Well, the short answer is you absolutely should, but you need to take a fresh look and you need to take a look at the type of content that's going out. So, for example, if you're trying to be really salesy right now, you're just going to frustrate people at a time when there's a lot of anxious individuals, there's uncertainty in the world, people are facing income challenges, health issues and worse. It's not going to take much for somebody to see a piece of content and become, justifiably, a keyboard warrior - if you're going out and trying to sell to people who don't want it, it's just going to frustrate and annoy. For full show notes, visit our web page - http://immediatefuture.co.uk/podcasts/