Serious Social – How to ready your brand for post-lockdown opportunities

Don’t wait for lockdown to lift and then start your brand planning – you’ll lose valuable H2 ground.Website: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ Don’t wait for lockdown to lift, conduct your brand planning now.  This episode was recorded live on Facebook, on Friday 17th April 2020.  CJ – Stating the obvious, the first half of this year numbers have taken a bit of a kicking, through no fault of your own, the global crisis we're all facing is having a huge impact on businesses right now, it's affecting all of us - there are those that have been affected more. Our friends in the travel industry are really suffering right now, and friends have been furloughed and people that would work with have been furloughed, it's affecting many, many people right now, and hopefully the economy can bounce back very quickly so that we can get a many of those people back into work as at all possible. I want to be talking today about how you can ready your brand for when post-lockdown lifts and it's important for a couple of reasons - one, we heard yesterday lockdown continues for another three weeks, there were those that are just pressing pause on everything right now and kind of waiting to see what happens with all of that rather than realising the planning to take a big proposition to market, and collecting that content, and shaping it, and strategically making it sound - it can take that six to eight weeks. So, the question I put to you is, do you want to be the boardroom that when the lockdown is lifted, you're at a position where you can hit go? We're starting to get out, a bit of normality and you just press a button to say go on the campaign and the content goes out and you start to avail on the opportunities that will be there in the second half of this year. The economy will come back - might take some time, but it will come back. The government are doing a lot to pull it up. Or do you want to be the business that waits for lockdown to be lifted before you start discussing any of this? And just to put into context, if you wait another, I don't know five, six weeks before you start discussing what's going on, and then you start your planning exercise you could be 12-14 weeks away from getting content out. Meanwhile, those have been on the front foot that are actually looking at ways in which they can drive forward the business now up and hit the ground running when opportunity comes, they will be capitalising on opportunities a month or two ahead of you. Really important stuff. For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/