Serious Social – It’s time to get social emotional

Why and how to be distinctive, empathetic and in tune. Away with the clichés, sad music and mentions of challenging times. Brands need to demonstrate EQ in their social content.Website: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ So, there's been some really fantastic marketing over the last few weeks, I mean the stuff that hits you right in the heart, fills you with hope and joy and a feeling of community. People who have doing more than paying lip service to empathy and making a real difference. There's also those brands that are selling, are trying just a little bit too hard with their sad music and their "in challenging times", "in uncertain times" – the Covid clichés! Laurens is going to post a brilliant compilation in a minute which shows all of them all collated together, it's very cringe-worthy but, however good or bad the advertising has been so far, the mood on social has changed. At best the kind of Covid 19 support ads are being ignored, at worst their being ridiculed and despised, people have moved on, emotionally. We are certainly in the UK moving to recovery but we're at different stages, we've kind of had enough with you telling us, you know, brands telling us that "we're okay". So, whether you're talking consumer or b2b customers, people make and form emotional connections with brands, and they don't just buy based on features and benefits or, just because we're showing discounts, although that can be a great trigger, it's not an emotional trigger, and it's a very short-term view of marketing and a very short-term view of social content. Emotions help brands [to] be memorable.For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/