Serious Social – No! Don’t just repurpose social content

Need a framework for creating the right content under pressure? We’re here for you. This episode was recorded live on Facebook, on Friday 24th April 2020.  Website: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ Katy – So one of the things I want to talk about now is about rolling our sleeves up, I think I mentioned this last time, we want to roll our sleeves up and get on with the job now and for many of us who have decamped home, I think the biggest issue has been that we have been a bit unsettled and so repurposing content has served us really well. But now our audiences want more and we're missing the opportunity to connect, to entertain, be useful by rehashing old content that we've got, but alongside of that need for our audiences, I'm fairly aware as everybody else who works in social media that there are challenges. There are challenges in finding the resource that you need, underfunding possibly but there are also challenges in terms of the way our audiences are behaving online. They're swinging rapidly between topics.The traditional methods we use in content marketing have changed, for instance, where we're used to a content rhythm in social media often called hygiene, hub and hero content, that rhythm has gone because everything is changing and swinging quite wildly. Some brands are meeting this by going real-time, almost, with their content, which is listening to the conversation, looking at what they can post out there and doing that almost in a live fashion. The problem is that's really resource-hungry and has a real challenge in terms of getting that stuff done in a timely fashion, and it's bloody exhausting - there's hours of it, so we have to address that element, if not we can't carry on like that... rushing content out the door, but also that the fact our audiences are being more, more scrutinising of our content a little bit more. They are kind of picking it apart a bit more which means that we need to focus on quality content, not just volume. So, how do we speed up creativity? How do we increase the relevancy for our audiences, and how do we create a well-oiled production machine? For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/