Serious Social - Quick wins in social will help accelerate market recovery

As we move into recovery, consumers and customers have renewed interest in markets they have abandoned for the last few months.In this episode, we're talking getting your recovery social media campaign ready. Immediate Future CEO, Katy Howell discusses the strategies brands should use to make sure their social media campaigns are timely, punchy and strike the right tone. Listen on...Website: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ I am going to talk to you a little bit about how you can gain some quick wins and accelerate market recovery by focusing on tight social campaigns that can make a really big impact in a short period of time.So, let's start at the beginning, because consumers and customers have now begun to have a renewed interest in topics that they have abandoned in the last few months. So, we are talking about big-ticket items such as cars and property, and some recent Brandwatch data shows that apparently 63% of people who plan to buy a house pre-outbreak in 2020 still plan to do so, and of course we have goods that we could not get our hands on like during lockdown such as plants or buying furniture.So, some behaviours from lockdown will continue, too - buying clothes online and the upsurge in DIY, apparently 63% of us plan to do large-scale home improvements. At the same time brands are grinding up the gears to accelerate marketing efforts that will push through to recovery, and the smart ones understand that there is an opportunity to grab a share of market only if they position themselves in the right place, with the right context, with the right message, and, of course, one of those places is social a place many consumers and customers have turned to whilst they are isolated at home. But you cannot just ramp up your social media output. Doubling down on the same content pre-pandemic will not cut the mustard.For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/