Serious Social - Should Brands Dump Twitter?

Episode 74 of the Serious Social from immediate future podcast, hosted by Katy Howell and Colin Jacobs, titled "Serious Social - Should Brands Dump Twitter?" was published on November 30, 2022 and runs 55 minutes.

November 30, 2022 ·55m · Serious Social from immediate future

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Summary

With 240M active users and the World Cup about to make a splash, is it time for brands to decide about their presence on Twitter. In this episode of Serious Social, Colin Jacobs and Katy Howell debate the ‘Musk’ debacle, the brand safety concerns, the issues over data, and the alternative social platforms for companies to consider. CJ and Katy bring 30 years of social media marketing expertise to this Serious Social session. Listen now and get advice on the direction you should be taking now,...

Episode Description

With 240M active users and the World Cup about to make a splash, is it time for brands to decide about their presence on Twitter. In this episode of Serious Social, Colin Jacobs and Katy Howell debate the ‘Musk’ debacle, the brand safety concerns, the issues over data, and the alternative social platforms for companies to consider. CJ and Katy bring 30 years of social media marketing expertise to this Serious Social session. Listen now and get advice on the direction you should be taking now, and how to plan for an unpredictable future with Twitter.

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