Serious Social - Trends to watch – the rise of the De-Influencer

The game is changing with the rise of de-influencing. But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions.Get an insider's perspective on whether the de-influencing trend will topple the influencer marketing industry and discover how brands can best work with content creators and what to do when brand guidelines start to restrict creativity.