Serious Social - Where should boardrooms and marketing directors invest their precious social media budget?

Too many businesses start their social media marketing journey with a pre-conceived idea of the number of posts they need, the frequency with which they need to appear, and don't know what the best way to spend their social budget is. You need experienced heads who have a proven track record of creating go-to-market and go-to-business strategies in social media. In our latest Serious Social podcast, IF Managing Director, Colin Jacobs reveals where your paid media budget should be placed to secure sustained and incremental social impact.