SERP Wars - How Mainstream Media Is Gatecrashing iGaming

This week, Lee-Ann will be discussing all things SERPs, or Search Engine Results Pages, with Zangoose Digital CEO and founder, Julia Logan. Julia has been working as an SEO consultant, in some capacity, since 2000. Whether it’s in-house at Zangoose Digital, or as a freelancer, she has special insight into the inner mysteries of SERPs.Listen to find out more about:How can publishers in iGaming become more tactical in their marketingAI’s effect on SERPs and GoogleKey segments:[10:00] – Mainstream media outlets creeping on iGaming SERPs[20:00] – How are ChatGPT plugins driving traffic to casino sites?[30:00] – The false sense of security that casino operators are building themselvesRate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!Send me a text with your questions