Serve Before You Sell | Ep 283

CarTalk with Kartik #283 - Serve Before You SellHow can your book actually help your customers, not just promote yourself? That's the question one of the CEOs I collaborated with asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and named one of the Top Consultants of the Year by Product Marketing Alliance, here's my answer.The best books do not sell. They serve. Think about it like this. Your customers are overwhelmed, just like buyers in complex sales cycles. They want clarity, insight, and guidance. Your book should act like their trusted advisor, helping them make better decisions before they ever talk to you.When your book teaches, simplifies, and provides actionable insights, it builds trust at scale. That trust is what turns readers into buyers, partners, and advocates.Write a book that helps first. The sales will follow. Serve before you sell.This insight comes from page 176 of my book Product Marketing Wisdom - which just completed 66 weeks on the Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#BestsellingAuthor #CEOs #ThoughtLeadership #BookWriting #ProductMarketing #PersonalBrand