Serve, Don’t Sell; With Sean Herrero

Sean Herrero believes the best loan officers don't sell mortgages—they solve problems.In this episode of Grab Your Keys, Sue Meitner sits down with mortgage leader Sean Herrero to discuss how authenticity, exceptional client experiences, and a service-first mindset have fueled his incredible success. Sean shares how going broke became the turning point that pushed him to build a thriving mortgage business, why he believes your client experience is your greatest competitive advantage, and how AI is helping loan officers work smarter without losing the human connection.Whether you're a mortgage professional, real estate agent, or someone striving to build a business rooted in trust, this conversation is packed with practical strategies and mindset shifts you can apply immediately.