Service After Service with Dean Goble (Black Rifle Coffee Company)

In this episode of Vegas Veteran Voices, we sit down with Dean Goble Jr., a retired Army Green Beret Chief Warrant Officer and Director of Philanthropy at Black Rifle Coffee Company, to talk about what service looks like after the uniform comes off. Dean shares his perspective on veteran philanthropy, leadership, and responsibility, including why real impact requires more than writing checks. He explains how Black Rifle Coffee Company approaches giving in the veteran space, the importance of accountability, and how organizations can support veterans without turning service into branding. The conversation also touches on leadership transitions, protecting family time, and why stepping back can sometimes be the most responsible decision a leader can make. Throughout the episode, Dean emphasizes integrity, long-term impact, and continuing to serve even when the role changes. This is an honest, grounded conversation about mission, identity, and what it means to keep showing up for the veteran community.