Service-Based Business Marketing

In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen dive into practical marketing for service-based businesses — especially those without a physical product to put on display. Regina leads the conversation as the team explores why marketing can feel harder for service providers than for product-based businesses. Together, they unpack common challenges like explaining intangible value, feeling uncomfortable “selling,” and struggling to show results before trust is built. The conversation highlights powerful mindset shifts, the role of storytelling in communicating value, and the types of marketing content that help service providers build credibility and connection. Tune in for practical insights to help you market your services with clarity, confidence, and authenticity — without feeling like you’re constantly pitching.