Service design and creating experiences that work for customers, employees and stakeholders - Interview with Birgit Mager

Today’s interview is with Birgit Mager who is the Professor for Service Design at KISD, the Köln International School of Design, based in Cologne, Germany and the president of the International Service Design Network (SDN). Birgit joins me today to talk about service design, design thinking, why it’s becoming more and more popular and how it can be used to produce better outcomes for organisations, customers and employees.