Services science - thinking about service in an innovative, integrated way

Steve Street, Senior IT Architect, UK & Ireland New Business, Integrated Technology Delivery, IBM Global Services IBM's Steve Street explains why the financial meltdown, which demonstrates the limitations of a purely financial model, will motivate a move towards multiple sources of value. Services are crucial for our economy, the crisis has shown this very clearly, therefore it makes sense to look more scientifically at this important part of our society. We are, Steve believe, on the cusp of a radical transformation in the way services are delivered.