Serving Up Smaller Restaurant Portions: Will Consumers Bite?

The average person according to the experts makes 200 food-related choices a day. Actually make that 201 choices. Courtesy of a new campaign by a leading restaurant chain diners who are used to choices that make their meals bigger can now actually choose to order portions that are significantly smaller. This spring T.G.I. Friday’s announced what it called an ”unprecedented move in the casual dining industry” when the restaurant chain began offering smaller portions at lower prices for select dishes. The question now becomes: Will consumers bite? Or in this case bite less?