Session #1 - AEO, marketing conferences, Chicago startups, and the importance of good design

In this first episode, Kevin King and Nate Turner, co-founders of Ten Speed, introduce the new podcast format and dig into what’s shaping B2B marketing today. Topics include AEO’s rise, shifts in tech conferences, Chicago’s tech slowdown, the growing importance of design in organic growth, and how AI is changing LinkedIn content—for better or worse. Chapters (00:00:00) - Content that Grows: The 10-Speed Sessions Podcast(00:03:12) - How Your Brand Gets Surrounded in Chat(00:08:29) - What Do Review Sites Impact Your Company's Marketing?(00:13:00) - Mixing Marketing, PR and Organic Search(00:17:48) - How to Rank in the U.S.(00:19:54) - First-Party Data and the Future of SEO(00:24:22) - How to Manage Up & Down Expectations(00:33:57) - AEO Interview(00:34:15) - SaaS Conference Attendance: Biggest, Smallest(00:39:46) - Small Conference Attendance: Growing Demand(00:45:17) - Exclusives: The Future of Tech Events(00:46:58) - Top Tech Executives on Chicago(00:51:32) - Top Tech Startups: Chicago vs. Austin(00:57:58) - The Growing Importance of Design in Our Business(00:59:56) - SEO Lead: Design and Quality in Marketing(01:06:17) - Visualization in B2B Marketing(01:08:03) - Is LinkedIn Going Under?(01:14:24) - Facebook and LinkedIn: How to Remain Authentic(01:18:09) - SESSION 1