Session 15: Rich Brooks on Website and Marketing Strategies

Rich Brooks has the distinctive honor of being the first non-Behavior Analyst to come on the show. Don't let that temper your enthusiasm for this episode though. In Session 15, Rich and I talk about the importance of marketing ABA services, mainly from the digital perspective. Specifically, we talk about the following: Options for setting up your own website Optimizing your site so people can find you more easily Considerations for social media use How to work with a website developer effectively Rich is in a good place to provide this advice. He is founder and president of flyte new media (http://www.takeflyte.com), a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, digital marketing and social media. He is a founder of The Agents of Change (http://www.agentsofchangecon.com/), an annual conference and weekly podcast that focuses on search, social & mobile marketing. He is also a regular contributor at SocialMediaExaminer.com, the world's most popular social media marketing blog. He is the "tech guru" on WCSH Channel 6's evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.  Finally, special thanks to bSci21.org's ABA Outside the Box continuing education series for sponsoring this show (go to bSci21.org/ceus to learn more) as well as Dr.s Becca Tagg and Megan Miller for their invaluable assistance in preparing for this interview (www.delmarbehavioralhealth.com & www.navigationbehavioralconsulting.com, respectively).