Session #2 - CMS market share, case studies, Google's AI Mode, AEO/GEO tools, and B2B marketing today

Nate Turner and Kevin King of Ten Speed break down the latest in B2B marketing—from CMS market share surprises and why WordPress still dominates, to how Google’s AI Mode is changing search visibility. They dig into the growing importance of case studies for both sales and SEO, explore early AEO tool trends, and share what they’d prioritize if starting fresh at a B2B company today. References: https://www.searchenginejournal.com/cms-market-share-2025/546289/ Chapters (00:00:00) - Interviewing Nate Turner and Kevin King(00:01:05) - WSJD: 2025 CMS Market Share Report(00:04:04) - The Reasons Why People Are Moving Off of WordPress(00:11:58) - Will WordPress Dominate the Small Business Website Market?(00:14:04) - Case Studies and B2B Marketing(00:15:30) - Case Studies: The Bottom-End Content(00:22:02) - Google's AI Mode, Explained(00:31:39) - Google's AI-First Search(00:36:27) - AEO Geo Answer Engineering, Generative Engine Optimization(00:38:24) - Content Management Tools: A Growing Category(00:47:49) - The Skill Set for a Modern B2B Marketer(00:49:06) - Beyond B2B Marketing: Qualifications, Experience and Reviews(00:57:02) - Top Marketing Executives: Working With Agencies(00:59:22) - Session Wrap